FUHWE

Branding and launch strategy for New Orleans based tech startup, FUHWE – a travel platform connecting visitors looking for authentic tours with locals keen to share their expertise and passions. The logo design was inspired by the pineapple, a traditional symbol for hospitality, and makes reference to both the fleur-de-lis, emblem of the pioneer city, and the waves of the Mississippi. The vibrant color scheme used across the branding and promotional material draws from the Grenadian flag, the founders’ place of residence.

Art directed, edited, and animated in-house, a video was produced to showcase the product and illustrate the concept, with all hands on deck as extras and runners during the filming.

The crew also orchestrated a launch event held at a local brewery, to attract potential FUHWE Local Hosts to sign up to be featured on the app, as well as introduce the concept to the test market to Explorers and Locals alike.